Case Study:

Project Westfall for
Lincoln Park Strategies

Cloud-based data analytics SaaS (Software as a Service) platform for publicly available voter data for a research firm

Lincoln Park Strategies (LPS) is a research firm servicing government, non-profit and corporate organizations. The challenge for LPS was presenting their research analysis in a less static fashion, by building out a new way to present proprietary data algorithms and insights helping their clients keep pace with the changing world around them. LPS wanted to offer clients a scalable system, one which could be offered on a licensed basis, rather than having each engagement be a customized "one off" project.
Our firm was engaged to help build this platform.

The Problem

The primary client of LPS had access to a large publicly available voter data and looked to LPS to gain an edge by being able to focus on the most important voter base, looking at both geography and underlying demographics. After going through the discovery phase, we concluded that the best path forward was to equip the client with web-based tools they needed to gain insight and qualitative information about this extensive dataset. We proposed and ultimately delivered a SaaS (Software as a Service) data analytics platform.

Technical Challenge

The dataset we worked with had more than 5 million voter records in a de-normalized format, pulled from various data sources, and provided in a variety of data formats. This presented the following challenge: how to design the database architecture, and choose appropriate User Interface such that any user could query the extensive dataset while still enjoying a positive user experience. In particular, we focused on making the application fast and responsive despite this large dataset. By optimizing the database architecture, providing standard datasets in a data warehouse format, using powerful 3rd party libraries, and writing custom solutions we solved the Big Data problem successfully.

Platform screenshots

List of job seekers available to employers

Admin Panel

One of the functionalities available to administrators of the system is user account management. System Administrators can create new users, reset passwords, clean up stale accounts and view latest platform usage stats.

Working with Andrei and the Source Labs team could not have been better. We came in with a concept and Andrei helped us shape it into an actual idea and then implement that idea. A great looking product was expected, but what was unexpected was Andrei's level of involvement and help in making every aspect better.

Stefan Hankin, President & Founder, Lincoln Park Strategies